Kansas Grain and Feed Association unveils refreshed logo

Kansas Grain and Feed Association unveils refreshed logo

Kansas Grain and Feed Association goes in-depth explaining the thought process behind the creation of the refreshed logo in the video below.

Following more than a year of conceptualizing, planning, sketching and revisions Kansas Grain and Feed Association (KGFA) has raised the curtain on its newly redesigned logo.

KGFA began evolving its external facing presence nearly three years ago by rebuilding its database and accompanying website, launching a mobile app and now, refreshing its logo.

Kansas Grain and Feed Association's new logo debuted in May of 2020

“In today’s business world our digital platforms, including our logo, act as our association’s front door and provide a first impression. We felt it was time to refresh and modernize our door to be strong and encouraging for our membership as well as inviting to new potential members.”

Ron Seeber | KGFA President & CEO

The new logo honors KGFA’s storied 124-year history by maintaining a shade of green the association has become synonymous with, but also provides a new perspective of a grain elevator and Kansas’ crops. The elevator is intended to be seen from its base, looking straight toward the top, while the duotone shading provides depth and shows the sun hitting the elevator from the top and casting shade below, giving the structure a sense of power.

“We were careful to respect our past while pushing forward and creating a new visual identity portraying the association as being built on a strong foundation – which we are,” Seeber said.

The transition to the new logo will be implemented using a cost-optimized, resource-conserving approach. KGFA will immediately implement the refreshed logo on its digital platforms, but will deplete its already purchased stock of printed materials prior to making a permanent switch.

To obtain a copy of the KGFA logo for your use by your business in accordance with KGFA’s graphic standards guide at right, click the buttons below.